Freud Was Right ...

Ochocino is looking to
provide his fans with all
sorts of gratification with
his new cereal.

Anyone else run across this story on ESPN.com? Apparently, someone put the wrong prefix for a phone number on a box of Chad Ochocinco's cereal, "Ochocinco's." Proceeds from the cereal, produced by Kroger, go to Feed the Children, whose number was incorrect on the box.

Now the shocking part of the story isn't that Ochocinco is trying to rip off former-Bills-great Doug Flutie's Wheaties-like Flutie Flakes, but that the number on the box led callers to a sex phone line. Presumably, they listed it as 1-900 instead of 1-800 (not that I'm an expert on these matters ... why are you laughing?). A simple mistake that could have been avoided if only Kroger had a hungry, young go-getter on their communications staff. Perhaps someone with a Master's degree who grew up eating Flutie Flakes and knows what football-player-sponsored breakfast cereals should be. Someone who started a blog because he's so bored at home ...